Imagine the Possibilities
In February 2016, an early stage MIT spinout called Humatics came to Weber Shandwick with a big opportunity: Humatics’ CEO was invited to an exclusive, top-secret event hosted by Amazon’s CEO Jeff Bezos. Bezos was bringing together the biggest names in the world to talk about the future of robots. In addition to Bezos, the attendees included A-list directors Ron Howard and Brian Grazer and A-list Venture Capitalist John Doerr. Toyota’s head of robotics and many other influencers were also there.
Jeff Bezos asked Humatics’ CEO to give a TED-style talk about the future of human + robot collaboration. While his talk couldn’t be branded, this was obviously a major opportunity for the start-up to secure their next round of funding and reach a very influential audience. In true integrated fashion, our PR, content, video and design teams worked together to prepare the CEO and refine his presentation.
The speech was delivered in California and received a standing ovation.
Dan Roman, Patrick Corcoran