Fields of Future
By 2050, the earth’s population is anticipated to grow to 9.7 billion people. With limited natural resources and an aging workforce, innovation and new market opportunities are critical to ensuring adequate food supply.
Land O’Lakes, Inc. and its seed and crop input brand, WinField®, partnered with Fair Oaks Farms to open the Crop Adventure exhibit in an effort to share the important and meaningful work done by modern farmers in the ever-changing field of agriculture.
The Weber Shandwick GoLive team worked with Land O’Lakes to present the Fields of the Future broadcast from Fair Oaks Farms in Indiana. During the 30-minute segment, Land O’Lakes, Inc. President and CEO Chris Policinski, U.S. Secretary of Agriculture Tom Vilsack, and other industry experts discussed the importance of taking the conversation about food and agriculture beyond the field, the future of farming as an industry and demystifying the modern farmer to ensure continued access to nutritious and affordable food.
Dan Roman, Joel Yeaton, John Murnane