“At its most basic level, the new logo is a visual statement that honors our history and reflects an identity that stands for simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration. It’s a cleaner, more human design and the checkmark, the universal symbol for getting things done, uniquely expresses the reliability of Verizon.”
—Verizon CMO Diego Scotti
TL;DR: People like working with other nice people who get the job done.
So that’s what we did. We tapped into our own wanderlust and thought of playfully uncomplicated ways to make planning for travel almost as enjoyable as the experience itself. We created shareable, interactive infographics to help travelers decide where to go and what to do, and used original photography to serve as inspiration for what to bring.
Lauren Rochon, Kristin Junco