Jennie Jackson.

CREATIVE DIRECTION & CONTENT STRATEGY

Hi, I’m Jennie.

As the Creative Lead for City National Bank, I'm at the crossroads of finance and creativity, orchestrating campaigns that do more than just market financial products — they transform perceptions of what banking can be.

These days my work focuses on breaking barriers to homeownership and creating meaningful, community-centered initiatives. My left-brained approach combines data-driven insights with compelling storytelling, aiming to empower our clients and communities with the knowledge and tools for sustainable financial success.

In real life you can find me:

🍿 Watching a movie at the Hollywood Forever Cemetery

🔪 Practicing for Next Level Chef

🐭 Getting my steps in at Disneyland

Past Work.

  • Tom Colicchio speaking at dining table

    John Hancock Life Insurance

  • Close up of cow blinking slowly followed by young chicken being pet

    Land O'Lakes, Inc.

  • Iron Mountain truck

    Iron Mountain

  • Tube of type:A deodorant cream on marble countertop

    Type:A

  • Text on peach colored background that reads: If you wouldn't tell your mom how you got it, we certainly don't expect you to say it out loud. Nurse chat available 24/7.

    Horizon Blue Cross Blue Shield

  • Jennie Jackson sitting in a vintage red truck with Ocean Spray logo on door

    Ocean Spray

✨ Enter the Vault ✨

Awards.

The Stevie American Business Awards, 2024: Bronze, Brand Experience of The Year B2B (Business is Personal FY23 B2B Campaign)

Summit International Marketing Effectiveness Awards, 2023: Platinum, Integrated B2B Campaign (FY23 B2B Campaign)

Summit International Marketing Effectiveness Awards, 2023: Silver, Integrated Consumer Campaign (FY23 Tonys & Tribeca Campaign)

American Bankers’ Association Brand Slam Awards, 2023: Winner, Social Media (WTH is a HELOC?)

The Drum Awards for Marketing, 2023: Winner, Finance (WTH is a HELOC?)

Financial Communications Society, 2023: Gold, Consumer Paid Social Campaign (WTH is a HELOC?)

Financial Communications Society, 2023: Silver, OOH Campaign (2022 Tonys & Tribeca)

The Stevie American Business Awards, 2023: Bronze, B2B Brand Experience of the Year (2022 B2B Brand Campaign)

The Stevie American Business Awards, 2022: Gold, Brand Experience of the Year – Consumer (Preferred Residential Media Plan Campaign)

The Stevie American Business Awards, 2022: Bronze, Marketing Campaign of the Year – Financial Products & Services (2021 Brand Awareness Campaign)

The Telly Awards, 2017: Bronze, Branded Content (John Hancock Life Insurance, “Earning More from Healthy Choices with Chef Tom Colicchio”)

AVA Digital Awards, 2017: Platinum (John Hancock Life Insurance, “Earning More from Healthy Choices with Chef Tom Colicchio”)

The Hatch Awards, 2016: Silver, Multi-Platform Campaign (Ocean Spray, “Thanksgiving Then & Now”)

Clio Health Awards, 2015: Bronze, Website (Novartis, “Living Like You”)