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October 30, 2013

A Special Gift for the Boston Red Sox

CONSUMER

Congratulations 2013 World Champions: Boston Red Sox!

Here in New England, we aren’t just fans of the Red Sox – “fans” isn’t a strong enough word. Like cold winters and sea air, a love of the Sox is just part of our DNA (and not just because we’re partners with Fenway Park). Since our company was founded in 1912 – the same year that Fenway Park was built – we’ve been red-socks-sporting and rally-cap-wearing members of Red Sox Nation.

FANS isn't a strong enough word

Every Sox game is exciting, but we found ourselves especially wrapped up in this season’s championship run. After more than a century of ups, downs and Fenway memories, we felt we had to do something to commemorate such a spectacular season. Something to say “Congratulations” and “Thanks” all at the same time, from one New England institution to another.

So we came up with something that we can give the Sox that nobody else can, something uniquely L.L.Bean and uniquely New England. L.L.Bean Boots – but not just any L.L.Bean Boots.

A one-of-a-kind boot for a one-of-a-kind season

These extremely limited-edition 2013 World Champion Boots were designed and sized specifically for the Red Sox team and staff by our expert boot-builders in Brunswick, Maine. Each pair features a special commemorative logo and will never be sold. It’s our way of saying “Thanks” for all the Fenway memories to each and every member of the team.

CONGRATULATIONS, SOX! SEE YOU IN BOSTON SOON!

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This post originally appeared on trailmix: The L.L.Bean Blog on October 30, 2013.

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